Practice · Founders

Startup promotion, on the record.

We work with a small number of ambitious founders each quarter to shape their public narrative, land the right press, and reach the investors and customers that decide breakouts.

A founder giving a keynote presentation on a spotlit stage
Scope

What we take on.

Narrative & positioning

We rebuild how you describe the company — one sentence, one paragraph, one deck. Everything else flows from that.

Media & press

Announcements, feature placements, and reporter relationships across business, tech, and finance press.

Podcast & stage

Bookings on the Merrion show and beyond — plus prep so you actually sound like the operator you are.

Investor-facing content

Memos, updates, and thought pieces that read as if a partner wrote them, because one did.

Who it's for

A short list, deliberately.

Founders raising a serious round, preparing a launch, entering a new market, or repositioning the company after a pivot. We say no more often than we say yes — so the founders we work with get partners, not an account team.